Monday, August 16, 2010

Porsche: The secret model plan until 2015

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The Future of Porsche is even more exciting : the sports car manufacturer is planning to 2015 each year to bring a new model on the market. And sometimes even two. In the Zuffenhausen also make its more than 60 years old in History - plan and include a new edition of the 356 Speedsters .

Porsche - the brand is synonymous with luxury and exclusivity, for German engineering and speed. The name of the company founder is world renowned for fine sports car , especially for the icon 911th

About 75,000 vehicles sold the Zuffenhausen in fiscal 2008/09 , 2007/2008 , it was even 99 000 - an all-time high . And when it comes to Martin Winterkorn, VW group 's label boss and CEO of Porsche SE, be it in the future, by 2013 about 150,000 vehicles sold - and in 2018 already 200,000. An ambitious target catalog. How Winterkorn it tries to meet , shows the internal model schedule.

Green light for the Porsche 918 Spyder has given the Board at the end of July. The anticipated market launch of the super sports car is 2013. This set the Zuffenhausen a legitimate successor to the Carrera GT be on which, however, to have only a small batch of some 500,000 euro. However, the new Porsche- Chef Matthias Müller, who is taking probably as early as mid September in order to succeed Michael Winter grain power, has many more arrows in the new quiver.

"Final Edition "of the 997 is the end of 2010
At the Paris Motor Show in October 2010 is almost the "Final Edition " of the current 911 (997 ) is presented. In November 2011 then there is the completely new generation of icon 911 ( 991) in trade, in March 2012 as a convertible. In early summer 2012 starts the new edition of the Boxster , the beginning of 2013 is the new Cayman.

A question mark still stands behind the flagship two-door Panamera, as - which would then assume the role of the legitimate successor of the Porsche 928th Mark is the earliest start in 2014. Plans for a Panamera , however, are fully convertible from the table, because there had been problems with the car body stiffness.

Baby Cayenne is expected to end 2014
An additional off-road vehicle , is the " little brother of the Cayenne, to end 2014 debut by early 2015th The internal development of this model was so clearly drawn forward. Reason: The sports car due out in volume. How many units they will do with the all-new model - the fifth series - well? "Such a sub -Cayenne SUV should have an annual sales potential of around 30,000 units in the top, " says Henner Lehne , market researchers at IHS Automotive, compared with auto -motor- and - sport.de . Particularly in China, there is a growing trend for compact SUV, "of this forecast could still be adjusted upwards , "said Lehne optimistic.

Porsche's future looks bonds at the history - like the 356 Speedster
And 2015 - is expected based on the historic 356 Speedster - a mid-engine roadster as a starting model. The internal development code for this exclusive racer curve PO374 is for auto -motor- and - sport.de information. "PO "stands for Porsche , 374 is the development code, which is the little roadster to share with its sister models in Audi ( AU374 ) and Volkswagen (VW 374).

An ambitious future plan that have the Porsche and VW Group's superiors as imposed ! Crucial importance will be to be in the form of the integration of Porsche in the VW group . More specifically, Porsche not just one of ten brands in the portfolio of the Group , but must be clearly established DEM specialist sports car - ahead of Audi and Lamborghini. And the doubling of sales to be approached cautiously, without falling into a Rabattitis so Porsche loses nothing of its exclusivity. Certainly no easy task.

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