Friday, August 27, 2010

VW's Amarok will NOT be sold in the U.S.

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Late last month, it was reported that the Amarok was expected to be sold in the U.S., but Brazil media relations manager Gilberto dos Santos responded saying: "Volkswagen is not planning currently to market the Amarok in the U.S.. It is destined for South America, Europe, Russia, Australia, South Africa and New Zealand. Capacity of the General Pacheco manufacturing plant in Argentina is 100,000 units yearly, and the planned demand will be fully met. Other markets such as the U.S. and Asia are not in the company's plans."

VW simply doesn't think there are enough Americans waiting in the wings with cash-in-hand ready to take the fateful trip down to the local dealership. After all, the Amarok wouldn't likely sell for less money than a well-equipped and V8-powered full-size pickup truck from one of America's three specialists in the field, and its admittedly attractive specifications probably wouldn't mean it would be more useful to the average Joe, either. Those that really want that torquey little diesel engine (and are willing to pay for it) wouldn't amount to enough sales to make it worthwhile to VW.

Click the title for the source

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